The CMS for multi-lingual websites, international domains and social media integration

effective.ipso is a highly efficient content management system for the professional administration of multi-lingual, international corporate web sites. The effective.ipso system has been developed, expanded and continuously updated by us for many years.

effective.ipso consists of a flexible systems toolbox that is applicable either for the quick implementation of simple projects as well as the mapping of highly complex structures. These complex structures could include multiple domains, multiple languages and decentralised servers, or websites with distributed, synchronised databases. Because of its modularity, the system never suffers too much complexity nor ballast from its installations - neither in usage nor in installation space.

Modules for typical company tasks such as trade fair calendars, trade fair applications, scheduling, news, FAQs or other interactive services are pre-installed as part of the standard package. The multimedia capabilities and the social media-connection are obviously also covered.

A particular strength of effective.ipso is the close integration and sophisticated ways of maintaining online marketing optimised metadata for the targeted support of SEO and SEA campaigns.

effective.ipso supports the delivery of information at different levels of detail through a variety of channels, such as extranets or microsites, to a heterogeneous group of addressees. effective.ipso forms precise factual work processes in the company. This allows the automatic creation of products data sheets or sheets with different orientations and different content for different user profiles.

With effective.relaunch, the positions in search engines that were expensively prepared, can now be maintained throughout a site relaunch. This relaunch can even be conducted with correspondence to a complete CMS-change.

All Advantages at a glance:

Handling

• simple, intuitive user interface
• efficient content processing tools
• integrated quality assurance protocols
• central management of API keys, e.g. for maps (Google) and social media sites

Strategic coordination

• central processing and maintenance of all marketing communications information, including external content such as for social media sites
• high degree of autonomy thanks to in house website and data management
• optimal quality control through central data hosting

Marketing with search engine optimisation

• setting up any desired number of microsites or landing pages for specific marketing activities
• integrated search engine optimisation: freely definable URLs, meta-tag administration (title, description, keywords)
• insertion of Google verify tags
• management of social media bookmarks

Flexibility

• precisely scalable investment volume and rapid adaptation to new requirements through modular configuration
• possibility of high-end customisation of modules for specific corporate processes
• open interfaces for linking to external systems (XML)

Internationality

• simple administration of multilingual websites
• multi-domain and multi-website capability for management of several company or product websites within a shared interface