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And the Message Gets through - an Interview between Hermann Bareis (Managing Director of Effective GmbH) and European Business Journal

effective world    15/08/13

Marketing News


In times of ongoing globalization and networking, the role of online communication is continuously growing. For more and more companies communicating internationally is an important part of daily business. effective GmbH is their perfect partner. The international agency is specializing in online communication and internet technology. And makes sure that a message is understood everywhere.




The changes in the media and communication landscape will not pause. For this reason it is essential to be able to rely on a competent reliable communication partner – on one reliable partner for all different communication tasks. effective could be exactly this one partner.


“Our aim is to increase the efficiency of our customers by intelligent communication and thought-through solutions”, says Managing Director Hermann Bareis. “We identify the customers’ needs in their respective sectors and provide them with suitable solutions. Strategy, online marketing and internet technology are our key competencies. Thanks to our qualified staff with various professional backgrounds we implement and combine technical skills with intercultural competence. Our culture is characterized by international staff and interdisciplinary work. This is the only way to understand and accept other cultures, to find out about their way of thinking and acting.”

The company started in 1998 with the idea to focus on shop search engines. Now the portfolio is based on the business units online marketing, marketing systems and services, customer care, technology and Institute of Intercultural Competence.

Behind this service range is the idea to cover all business needs for global communication on a long-term basis. 30 employees are working at the headquarters in Mannheim, altogether the company has over 60 employees around the globe.

“To act on this international level with subsidiaries in China, Singapore, France, Spain, Turkey and Canada is a challenging task”, says Mr. Bareis. “We needed to invest, not only financially, but also an immense amount of time in training to reach high quality standards of our worldwide services. After all we are global, but a German Brand.”


effective supports companies of different kinds of sectors. “Our ideal customer would be a company with a sales volume of more than 50 million EUR, an export share of 50 to 60% and subsidiaries abroad”, explains Mr. Bareis. “In fact, we work for all different sorts of companies, amongst them Krones, KUKA, ebm-papst and Blickle. Our business model is unique. With seven subsidiaries we are relatively small; but with over 22 native speakers we are global, fast, reliable and very efficient. In the future we are going to establish more subsidiaries in the US, India and South Africa to become the leading industrial B2B online agency for market leaders.”



European Business Journal is one of Europe's most international business magazines providing comprehensive reports and features about export-oriented companies.  (original link: