Content
 

IHS Acquires GlobalSpec – effective Stays Aboard

Marketing News

 

 

After last year’s acquisition of GlobalSpec, the world’s leading  B2B trading platform with more than 7 million registered users, by business intelligence provider IHS, the effective world group remains being the preferred partner for the German, Spanish and Turkish markets. This means that effective remains the first point of contact for customers and maintains direct links with IHS GlobalSpec in the UK and the United States.

The merger with IHS brings new and exciting opportunities for companies on GlobalSpec to significantly increase their marketing success. Besides the usual features of a B2B trading platform, such as company profile, product catalogue, press releases or PDF downloads, GlobalSpec offers a variety of additional options for companies to reach their audience. Besides, GlobalSpec also provides companies with unique controlling features to constantly measure their success.

 

SpecSearch, white papers, application notes

 

One of GlobalSpec’s special features, called SpecSearch, allows users to not only search for general product groups, but also to find specific providers based on product specifications. In addition, the company profile offers the possibility to publish technical articles, such as white papers, application notes or study results. Furthermore, the address and contact information of all subsidiaries and distributors can be stored, to provide the customers with the nearest contact point, throughout the world.


Over 80 different newsletters

 

In addition to the providing company profile, which can of course be enriched with videos and product or service announcements, GlobalSpec has increasingly become a business intelligence provider. As of today, more than 80 different industry or product specific newsletters are being published several times a month reaching out to thousands of interested subscribers. Users can also register for additional Product Alerts that are being sent summarizing the latest publications in the various industrial sectors. The latest feature are the “custom e-mails” via GlobalSpec. Here the customer defines his target group and then sends focused mailers using the GlobalSpec database. Since the GlobalSpec already has gotten the customer consent during registration, there are also no hurdles regarding data safety issues.


Online Trade Shows and Webinars

 

Another feature that was introduced in recent years, and which is developing rapidly, are Online Trade Shows and Webinars. Online Trade Shows, describes the virtual exhibitions where companies can set up virtual stands, which would be “visited” by interested customers. Each stands come with different features such as videos, presentations and product catalogues, and the ability to communicate directly with interested parties. Just like at a real exhibition, it is possible to have informative discussions – at much lower costs and with less time consumption.

 

The same advantage is offered by GlobalSpec webinars. Using their perfect infrastructure a company can hold global seminars, trainings or conferences. The combination of GlobalSpec with IHS gives another edge to companies as: companies can now directly access experts at IHS for their webinars.

Another possibility for a targeted advertising campaign is the GlobalSpec advertising network. There are several programs for banner ads or focused product presentations.

 

For more information on how GlobalSpec can significantly increase your marketing success and how to save up to 50% of program costs using the GlobalSpec co-op advertising program, please call +49 621 17893-268 or send an e-mail to globalspec@effective-world.com.

 

 

 



About IHS GlobalSpec:

 

IHS GlobalSpec is the leading provider of digital media solutions, designed to connect industrial marketers with their target audience of engineering, technical, industrial, scientific and manufacturing professionals. More than seven million industry professionals rely on IHS GlobalSpec as a trusted resource at every stage of the research, product design and purchasing process – from product discovery, to learning new applications, designing products, identifying service providers and staying abreast of the latest news and trends in the industry.

 

About IHS:

 

IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs more than 6,000 people in 31 countries around the world.