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effective world    05/07/17

Marketing News, Search Engine Advertising (SEA)




The two biggest search engine advertising platforms Google Adwords and Microsoft Bing Ads have a market share of 94% and 4% respectively in Germany, and are essential tools in today’s digital marketing communications. To use these tools efficiently and profitably, professionals should acquire in-depth knowledge about the creation, management, optimization and analysis of digital marketing campaigns. This expertise must be constantly updated and expanded.


At effective world, we recognize the importance of continuously training our staff in order to ensure efficiency and effectiveness of our digital communication. We are therefore glad to announce that our account managers Magdalena Glagla and Marina de Almeida Ernst have upgraded their skills and earned new certificates. They are now Bing Ads Accredited Professionals and can be found in the Accredited Professional membership directory. 



Bing Ads


 Our account managers Magdalena Glagla and Marina de Almeida Ernst are now "Accredited Professsionals"


Furthermore, Marina de Almeida Ernst received a special-edition framed Specialist certificate after passing all six Adwords exams in April - Adwords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising and Shopping Advertising.