Naver Blog was launched in October 2003 and has become a very important part of the search engine. As one of the pioneer services, Naver Blog succeeded in becoming one of the most successful digital platforms in Korea to share and access information about almost everything.
Many companies, B2C and C2C, use Naver Blog. This is a relatively new development since B2B companies were originally skeptical if they could connect with their target group via blogs.
Every company is encouraged to utilize Naver Blog`s public page to provide visitors with a comprehensive profile of their business. The profile offers space for a company introduction, the company’s history, products, services, awards and a bit more. This section is very similar to the original Naver website. The main difference between the blog and the other sites is that there are numerous options to interact with users/customers. Furthermore, the layout and the background of the blog can be customized.
Of course, having a blog is excellent to provide valuable company information for potential customers and gain a wider market exposure. In addition, it helps if you want to improve your rankings on Naver.
For example, if a user searches for a keyword that matches a blog entry, the article appears on the first page of the search results. The user then can access the blog for more product information and make subsequent online orders. No matter what kind of business you are in, the blog section on the Naver search engine will come in handy. They make it easier for users to find what they are looking for and provide more exposure for your brand and products.
Search results for the C2C related keyword “florist”: The results from the blog are displayed beneath the top three slots of the regular search results.
Moreover, the results on the mobile interface are displayed in the same order. This time we used a term from the B2C field. So if the user is searching for "Hong Kong ticket", the results from the blog entries will be shown in addition to the top flight information.
As a reputable online marketing agency, effective world helps international customers create and maintain an attractive blog profile on Naver Blog. In Korea, it’s an effective way to reach customers and gain brand awareness.
The following screenshot shows a blog we maintained for one of our customers. The blog is displayed on the first page of the search results if one is looking for “'thermoplastic elastomer” on Naver.
The key to a successful blog is to update it regularly and to manage the details. If maintaining a blog is too time consuming for you, please contact us. We can lessen your workload and take care of your Naver Blog profile in a professional manner.