effective world International

Business Units


Online Marketing Icon


Online Marketing

From concept to implementation – effective world’s international team provides tailor-made, efficient solutions for global online marketing communication.

The three maxims of proactive campaign management, accurate performance analysis and consistent financial controlling ensure that customers’ needs and objectives are always at the forefront of our online marketing operations.


Marketing Systems and Services Icon


Marketing Systems and Services
Marketing Systems and Services focuses on the standardization and automation of online marketing. This incorporates the provision of control systems (web analytics, SEO tools, social media monitoring) as well as the administration and development of in-house systems, such as the effective.marketingportal.


Web Technology Icon


Web Technology
effective world has been developing internet technology since 1998. During this time, numerous challenging projects have been initiated and implemented such as live auction portals, global collaboration platforms, and multilingual / multi-domain-ready web content management systems (CMS) for global use. Further responsibilities of the technology department include the programming of inter-system interfaces and the development of in-house tools for the transfer of customer-specific structures to online systems.


Customer Care Icon


Customer Care
The business unit Customer Care serves as the helping hand to customers who are looking for extra support services for their existing online operations. The team takes over the responsibility for multilingual web content management, assists with email marketing campaigns, and provides software training for mailing systems, website administration (with a CMS) and various analytical tools.


Design and Video Icon


Design and Video

Less-is-more: our design solutions rely on simple elegance, strength and wit rather than fashion or the latest graphic mannerism. 

The highly creative content of our video clips, combined with target-oriented filmic presentation, result in an extraordinarily impressive visual experience.

We listen: our clients' communications’ strategies and corporate identity form the cornerstone of our work.




effective Institute of Intercultural Competence

The international team from the effective Institute of Intercultural Competence analyzes and evaluates marketing plans with regard to countries, target groups, and expected outcomes. In the field of cross cultural communication, the Institute provides consulting on topics such as semiotics in the cultural context (perception of images, texts and symbols in a particular culture), preferences in communication, or product and brand names in a global setting. Additionally, the Institute’s tasks include implementation of intercultural workshops, training, and consulting for other internal business units.