team effective world

Our Expertise

Global strategies and project management

The global reach of effective world in tandem with the international operations of its customers has enabled effective world to add global online marketing strategy development and international project management to its list of core competencies.


Process Know-How
Our regional operations and subsidiary companies possess considerable knowledge of their local markets which in turn enables us to serve customers across different international markets and industry sectors. effective world has established learning, communication and certification processes that enable the company to serve as a true partner for customers at both the global and local market levels.


Market Research and Analysis
Analysis and benchmarking are an indispensable part of strategy development. effective world provides:

  • Market Analysis: sales and advertizing potential
  • Competition Analysis: market share of internet visibility, benchmarking of communication methods, environment analysis
  • Website Analysis: usability tests, semiotics, call to action, site visibility
  • Analysis of Communication Methods: marketing campaigns, communication channels, budgets

Intercultural Competence
The effective Institute of Intercultural Competence examines the intercultural aspects of online communication. The Institute not only provides consulting services on a wide range of intercultural interactions to effective world’s own online marketing department, but also to external customers. The services include, for example, the analysis of product and brand names or visual and textual language. Furthermore, the Institute organizes customer workshops during which client-specific questions of intercultural communication and adaptability can be addressed and answered.