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intercultural competence

Intercultural Competence

The success of a truly global marketing strategy depends on the ability of the company to conduct itself appropriately in diverse cultural contexts.

The effective Institute of Intercultural Competence provides valuable support for the development of a worldwide, culturally-sensitive company image. The Institute analyses and evaluates all planned marketing measures regarding different cultures and offers advice on subjects such as cross cultural design, communication, or product and brand names. Customer websites can also be examined for cultural acceptance and suggestions based on empirical findings and in-house know-how can be made which will improve the website’s intercultural value.