intercultural competence

Internationally Valid Icons for Online Communication

Compact Intercultural Communication

Global digitalisation connects cultures and trespasses geographical boundaries. It also creates a need for more compact, international and intercultural communication - an issue that makes a growing number of companies and UX designers focus on this challenge. Now an important part of digital communication, icons are omnipresent. Icons are key to important functions, to simplify applications and are a way for websites and apps to show how ‘modern’ they are.


Which questions will be answered in this White Paper:

  • Do all icons enable better and faster communication?
  • Can icons be understood internationally?
  • What should be considered when designing and using icons?



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