More knowledge in real-time –
Sales and marketing analysis

effective.tracking records all visitors to a website together with associated parameters such as date, time, click path, referrer or keyword. And it enables individual analysis and user defined evaluation in combination with the visitor history.

The data can be accessed through the effective.tracking website, which provides detailed and individually adaptable functions to evaluation.

All advantages at a glance:

Online marketing analysis

• exact performance analysis of all online advertising channels, from search engines to catalogues and newsletters
• information on a website’s reach and level of interest
• feedback on the website’s resonance through various user groups, such as clients, partners or even competitors
• possibilities for detailed strengths and weaknesses analysis

Marketing support

• identification of potential new customers
• notification system in case of interest shown by existing customers
• discovery of potential partners
• identification of new sectors or markets
• full integration into sales workflow and optional link to CRM/ERP systems
• intelligent marketing control by mapping visitors on digital maps