Strategy and Account Management

Strategy, conception and implementation should be planned thoroughly with WeChat, just as with other social media accounts. The start is to ask these strategic questions:


  • What are my annual marketing goals?
  • What role does WeChat play in my strategic marketing planning?
  • When can I use WeChat and how do I use it?
  • How can I judge whether the use of WeChat supports the achievement of my marketing goals?


Taking these points into account, companies should define a basic strategic framework as soon as they open a WeChat account. According to the marketing objectives, an annual plan is drawn up and adjustments are made throughout the year.

It must be ensured that the company's WeChat account

  • is maintained every day
  • has all of its developed applications in working order
  • uses all activities on the platform to achieve the marketing objectives.

Over the last seven years, we have consistently helped companies to understand the importance and role of WeChat from a broader perspective and to plan activities for the whole year. This includes:

  • Annual plan for WeChat strategy and implementation
  • WeChat editorial schedule for the whole year
  • Online and offline event planning based on WeChat
  • Performance monitoring, analysis and optimization