Stay visible - even for AI
We build data-driven marketing strategies for industrial companies.
SEO, GEO, AI visibility, performance - measurable, reproducible, across every LLM and search engine.
Six disciplines - one strategic goal.
Digital marketing for industrial companies means visibility in search and AI, measurable leads, and content that triggers decisions. We deliver all six building blocks from a single source.
Three platforms
For decisions that land
Results,
not Powerpoints
Three Markets, One Steering
What the customer says
“We didn't want a service provider who just processes orders, but one who thinks along with us and brings us topics before we even ask. That's exactly what effective GmbH delivers for us - efficient, forward-thinking, and across all our markets. Since the website project in 2023, a perfectly attuned team has grown here.”
Leonie Bunse
Chief Operating Officer (COO)
REMBE® Kersting GmbH · Measuring. Weighing. Sampling.
Campaign
| Industry: | Measurement technology / bulk solids industry |
| Client: | REMBE® Kersting GmbH - manufacturer of sampling, weighing and measurement technology for bulk solids |
| Scope: | Steering campaigns, content, tracking and reporting for three language markets from a single source |
| Region: | DACH, Spain, France |
Four Service Providers, No Shared Accountability
Buying search engine advertising, editorial, analytics and reporting separately means four invoices and no shared accountability for the result. Building an in-house marketing department for three markets was not a viable option for REMBE® Kersting, given the fluctuating workload across disciplines.
One Steering Instance for All Markets
Since September 2023 - and at today's retainer scope since November 2025 - effective has managed campaigns, content, tracking and reporting for DACH, Spain and France from a single source. A dedicated project lead is responsible for all three markets, shifts budget to wherever the numbers justify it, and measures success by lead quality rather than sheer lead volume.
Results
- Visits 2.4x higher than the same period last year (12,190 to 29,814)
- 59 genuine inquiries from January to July 2026
- 83% of form submissions are genuine inquiries
- Strongest single month: July 2026 with 14 inquiries
For comparison:
The rolling three-month average of inquiries grew from 6.0 to 9.0 over the course of 2026 - so demand is accelerating on top of the year-over-year growth.
Looking for a marketing solution across multiple language markets from a single source?
Get in touch
Trusted by industry
In the same hands since 2011 – just one example from over 15 years of collaboration.
Fifteen years with the same agency doesn’t happen by default; it is a decision we make consciously every single year.
What keeps us convinced: their standards grow along with our needs. When the topic of visibility in AI answers emerged, a proposal was already on the table before we even had to ask for it.
Kai Halter
Vice President Marketing & Brand Management, ebm-papst Mulfingen GmbH & Co. KG
