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Industrial Digital Marketing · Since 1998

Stay visible - even for AI

We build data-driven marketing strategies for industrial companies.
SEO, GEO, AI visibility, performance - measurable, reproducible, across every LLM and search engine.

3
locations worldwide
Mannheim · Strasbourg · Shanghai - local on the ground, globally connected
28
Years Industrial marketing
Since 1998, for industrial mid-caps and global market leaders.
30
experts on the team
Strategists, developers, analysts, editors - in-house.
50+
active clients
DACH, EU, Asia and the Americas - from mechanical engineering, chemicals, automation and robotics, among others.
What we do - Services

Six disciplines - one strategic goal.

Digital marketing for industrial companies means visibility in search and AI, measurable leads, and content that triggers decisions. We deliver all six building blocks from a single source.

AEO & GEO for industrial Companies

AEO & GEO

We measure your visibility in Western and Chinese LLMs with aiva, analyze sources and competitors, and implement the measures - across technology, content, third-party sites, and coaching, through to measurable impact.

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SEO & technical Search Strategy

SEO

We secure your organic visibility in Google, Bing, and Baidu - with technical audits, deep crawlability, schema markup, and an international hreflang strategy, continuously monitored and optimized.

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Content & Blog Marketing

Content

B2B content for decision-makers and AI systems: technical blogs, case studies, whitepapers, GEO glossaries, and buyer-intent FAQs with aiga - in up to 10 languages.

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Paid Performance & Global Campaigning

Performance

B2B performance campaigns on LinkedIn, Google, Microsoft Ads, WeChat, and LINE - with precise targeting, privacy-compliant attribution, and ROI-based budget control.

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Websites & UX for B2B Industrial Companies

Web & UX

In-house development on TYPO3 and WordPress: high-converting B2B websites, accessible design, and full machine-readability for search engines and AI systems.

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Analytics, Tracking & Compliance

Analytics

Reliable analytics and tracking architecture for B2B marketing decisions: GDPR-compliant data capture, Consent Mode v2, and automated quality assurance with AEGIS.

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Our own tools - from industry, for industry

Three platforms
For decisions that land

AI Visibility Analysis

aiva · AI Visibility Analysis

aiva is the consulting-backed AI visibility analysis from effective world: it measures visibility across all relevant LLMs (Western and Chinese), with a freely selectable model version, open methodology and before/after control.

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AI Glossary Agent

aiga · AI Glossary Agent

aiga (AI Glossary Agent) creates complete expert glossaries and FAQ answers in days - multi-model with a Judge module, multilingual in up to 10 languages.

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Website- & Tracking-Integrity

AEGIS · Analytics Event Governance Integrity Suite

AEGIS (Analytics Event Governance Integrity Suite) checks in a real browser whether tracking events fire, cookies are set and structured data is correct - documented per run with screenshot and network log.

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Cases - What we have delivered

Results,
not Powerpoints

Client strip

Trusted by industry

In the same hands since 2011 – just one example from over 15 years of collaboration. 

Fifteen years with the same agency doesn’t happen by default; it is a decision we make consciously every single year.

What keeps us convinced: their standards grow along with our needs. When the topic of visibility in AI answers emerged, a proposal was already on the table before we even had to ask for it.

Kai Halter
Vice President Marketing & Brand Management, ebm-papst Mulfingen GmbH & Co. KG

Bott GmbH & Co. KG
Cargill Holding (Germany) GmbH