Trust

Trust is essential in both personal and professional relationships. Our clients trust us to deliver results. Within our team, we trust in each other’s commitment to the highest standards of quality.
Trust in the workplace can only grow through open communication about expectations, methods, possibilities, and limitations. We embrace a transparent work environment and hold ourselves accountable to the high standards we set, including data protection.

• We rely on clear and timely communication about deadlines and expectations.
• We promote the sharing of knowledge and information.
• We encourage asking questions, seeking help, and requesting feedback.
• We support open and ongoing dialogue around data privacy.
• We advise against making unilateral decisions.
• We advise against taking shortcuts at the expense of long-term goals.

Positivity

Positivity is a core part of our professionalism — in our work with clients and with each other. While we are a friendly bunch, our approach to positivity is grounded in results.
We believe that a constructive communication style is necessary to achieve goals, build trust, and create opportunities. We stay focused and motivated, guided by our objectives.

• We take a proactive approach to gathering feedback and finding solutions.
• We encourage speaking with others, not about them.
• We encourage active listening and open communication.
• We encourage sharing good news — about our work, our personal accomplishments, and the world at large.
• We advise against criticizing without also offering a solution.
• We advise against choosing optimism over realism.

Growth

We foster the professional development of our team by investing in the skills and industry knowledge of each member. That’s how both individuals and the team as a whole grow.
We support our colleagues both within and beyond the workplace. We encourage attendance at trade fairs, conferences, workshops, and other career-building events. We also fund independent training and certification programs and offer students the opportunity to explore their academic interests in practice.

• We encourage both learning by doing and learning from failure.
• We encourage participation in industry events, direct communication with clients, and gaining a deep understanding of their products.
• We promote knowledge-sharing through internal seminars and mentoring.
• We foster collaboration between marketing newcomers and seasoned experts.
• We advise against settling for run-of-the-mill best practices in areas where we should innovate.
• We advise against siloed thinking and zero-sum mindsets.

Engagement

We love our work — but we also make space for passions beyond our professional lives. We support colleagues who are committed to social and environmental causes. 

To make volunteering for personal causes easier, we offer the most valuable resource of all: time. And that time — for social and ecological engagement — is paid. We nurture a culture in which the effective team can freely live their values and drive initiatives forward. That’s how we contribute to a better world.

• We encourage small changes with big impact.
• We support initiatives that give back to society and the planet.
• We encourage compassion for others’ efforts.
• We encourage global thinking and local action.
• We advise against sharing information from questionable or politically motivated sources.
• We advise against cynicism and complacency.