Conversions/Awareness Campaign Agricultural and Farming Technology in Italy

Campaign

Industry: Ventilation Technology
Client: ebm-papst
Target Group & Objective: 
  • Agricultural and Farming Technology 
    (Vertical Farming, Greenhouses, Livestock)
  • Primary Goal: Conversions
  • Secundary: Awareness
Date/Duration:2024 (6 Months)
Target Market: Italy
Language: italian
Channels: Google Ads, Microsoft Ads, LinkedIn

Ergebnisse

Leads:


 
  • Google Ads Search achieved a CTR of 18.56%,
  • 986 conversions at a cost of just €1.23 per conversion,
  • Lead generation and brand awareness were successfully increased
CTR: 503,680 Impressions with a total CTR of 1.53 % 

Campaign Progress & Development

The campaign delivered outstanding results, particularly through Google Ads Search with excellent click-through rates and highly efficient cost per conversion.
Both lead generation and brand awareness improved significantly.
The campaign laid the groundwork for future corporate campaigns in the Italian market, while the insights gained are now being used to optimize Display and Microsoft Ads strategies.

Key KPI Improvements

  • Strong increase in CTR on Google Ads Search (18.56%)
  • Very low cost per conversion (€1.23)
  • Significant increase in total conversions (986)

Conclusion

This campaign is a compelling example of how targeted search advertising in Italy can drive exceptional conversion rates and cost efficiency. It lays a solid foundation for sustainable success and provides actionable insights for more effective budget allocation.

A strong case for data-driven marketing with measurable impact.