effective on Tour: Insights from POWTECH 2025

Hermann and Nobuko attended POWTECH 2025 in Nuremberg – the leading international trade fair for process engineering, powder, and bulk material technologies.
The event once again confirmed its position as a key platform for industrial innovation, bringing together experts, manufacturers, and technology providers from around the world to discuss the future of process technology, sustainability, and automation.

Why POWTECH Matters

POWTECH serves as a central hub for industries that define efficiency, precision, and innovation.
The fair offers a unique overview of the latest solutions in process optimization, automation, and sustainable production, making it an essential event for companies shaping the future of industrial manufacturing.

For effective world, the fair is also a valuable opportunity to stay close to market developments — understanding where the industry is heading and how digital communication can support this transformation.

On Site in Nuremberg

During their time at POWTECH, Herman and Nobuko met with clients and partners, explored emerging technologies, and exchanged insights on digital strategies in the industrial sector. They also attended expert presentations and product showcases that highlighted the increasing role of data-driven process control, automation, and cross-industry collaboration.

Key Takeaways

POWTECH continues to prove how important personal connections are — especially in industries driven by precision, innovation, and trust.
The ideas and conversations from Nuremberg will inspire upcoming projects and strengthen our collaboration with industrial and technology clients worldwide.

We left the fair with one key insight: innovation in technology goes hand in hand with innovation in communication.