Case Studies

Definition

Case studies are detailed descriptions of successful projects or campaigns that document strategies, actions, and results. In digital marketing, they serve as proof of expertise and performance by showcasing real customer examples with measurable outcomes.

Examples of Measures

• Project overviews
• Success measurement with KPIs
• Customer feedback and testimonials

Target Groups

• B2B companies
• Agencies
• Consulting firms
• SaaS providers

Benefits

• Builds trust
• Demonstrates expertise
• Supports sales processes

Key Components

• Initial situation
• Approach
• Results

Priorities

• Authenticity
• Relevance for target audiences
• Clear presentation of outcomes

Trends

• Interactive case studies
• Video and multimedia formats