Cluster Page
Definition
A cluster page consolidates thematically related content into a central content hub, providing users with a comprehensive overview. It refers to a website structure where a core topic is covered in depth and connected through internal links to more detailed subpages.
Examples of Measures
- Topic overviews with teasers
- Internal cross-linking
- Consistent layout across all cluster pages
Benefits
- Improved SEO
- Longer dwell time
- Better user guidance
Key Components
- Pillar page
- Internal linking structure
- Consistent design
Priorities
- Relevance and depth of content
- Consistent navigation
- SEO optimization
Trends
- Topic cluster strategy
- Dynamic content assembly