Conversion-Funnel

Definition

A conversion funnel describes the process users go through from the first interaction to the desired action. It structures the purchase or decision-making journey into phases such as awareness, consideration, and conversion, enabling targeted optimization.

Examples of Measures

• Content tailored to each funnel stage
• Retargeting campaigns
• Lead nurturing emails

Benefits

• Systematic conversion optimization
• Measurable success factors
• Clear marketing strategy

Key Components

• Target group analysis
• Content strategy
• Tracking and analytics tools

Priorities

• Bottleneck analysis within individual funnel stages
• Personalization of content

Trends

• Automated funnels
• AI-powered conversion optimization