Conversion Optimization

Definition

Conversion optimization includes all measures aimed at increasing the proportion of website visitors who perform a desired action. It refers to the systematic improvement of content, design, and user guidance in order to turn more visitors into leads or customers.

Examples of Measures

• A/B testing of landing pages
• Optimized CTAs
• Page speed optimization
• Social proof and customer reviews

Benefits

• Higher revenue and more leads
• Improved user experience
• Measurable performance gains

Key Components

• Conversion funnel
• Web analytics
• UX optimization

Priorities

• Relevant content
• Clear calls to action
• Continuous testing

Trends

• Personalized content
• Automated conversion optimization with AI