Cross-Linking

Definition

Cross-linking refers to the strategic interlinking of related content within a website to improve user navigation and SEO. It includes internal links between thematically connected pages to make content more accessible and strengthen relevance signals for search engines.

Examples of Measures

• Linking blog articles to product pages
• Cross-referencing case studies and services
• Topic clusters with an internal link structure

Benefits

• Increased dwell time
• Better SEO performance
• Improved user experience

Key Components

• Relevant anchor texts
• Logical link structure
• Up-to-date linking

Priorities

• User-centered navigation
• Avoidance of link overload

Trends

• Automated internal linking
• AI-based link recommendations