Hero Section

Definition

The hero section is the most prominent area of a website, usually placed in the top visible section, that communicates the main message. It typically includes a striking visual element (image or video) combined with a concise headline and a call-to-action (CTA) to immediately capture user attention.

Examples of Measures

• Large-scale images or videos
• Concise, impactful headline
• Immediately visible CTA

Benefits

• Strong first impression
• Clear user guidance
• High visibility of the core message

Key Components

• Visual key element
• Headline and subheadline
• Call-to-action (CTA)

Priorities

• Relevance of the message
• Visual quality
• Mobile optimization

Trends

• Video-based hero sections
• Interactive elements