Click Paths

Definition

Click paths in digital marketing refer to the sequence of page views or interactions that users follow from the entry page to the desired action. This includes the analysis, planning, and optimization of all steps within a user journey in order to make the path to conversions as short and efficient as possible.

Examples of Measures

• Optimized internal linking
• CTAs placed in strategic positions
• Minimization of unnecessary clicks
• Tracking user journeys with web analytics tools

Benefits

• Shorter decision-making processes
• Increased conversion rate
• Improved user satisfaction
• More efficient navigation

Key Components

• Information architecture
• UX design
• Web analytics tools

Priorities

• Reduction of drop-off points
• Consistent conversion focus
• Mobile-first optimization

Trends

• AI-powered user journey optimization
• Predictive navigation