Meta Description

Definition

The meta description is a short summary of a webpage that appears below the meta title in search engine results. It condenses the page content into a maximum of 155–160 characters, integrates relevant keywords, and increases click motivation.

Examples of Measures

• “Effective LMO optimization for AI search engines – we boost your visibility.”
• “Consulting on ESG strategies for banks – from analysis to implementation.”

Benefits

• Higher click-through rate (CTR)
• Better user engagement
• Supports SEO signals

Key Components

• Relevant keywords
• Call-to-action
• Clear content description

Priorities

• User-centered phrasing
• Compliance with character limits

Trends

• Automatically generated snippets
• AI-optimized meta descriptions