Meta Title
Definition
The meta title is the title of a webpage that appears in search engine results and is crucial for both users and SEO. It contains a concise, keyword-optimized headline (max. 60 characters) that accurately reflects the page content and encourages clicks.
Examples of Measures
- “ESG Strategies for Banks – Consulting & Implementation”
- “LMO Optimization for AI Search Engines”
Benefits
- Increased click-through rate (CTR)
- Clear positioning in search results
- Supports SEO strategy
Key Components
- Primary keyword
- Brand name
- Relevance signal
Priorities
- Conciseness and clarity
- Compliance with character limits
Trends
- Dynamic title generation
- Personalized search result displays