Editorial standards
Definition
Editorial standards are binding guidelines for the creation, editing, and publication of content. They define quality criteria, tone of voice, formatting, and processes to ensure consistent, brand-compliant, and SEO-optimized content.
Examples of Measures
- Style guides for language and layout
- SEO checklists
- Approval processes
Benefits
- Consistent brand communication
- Higher content quality
- More efficient production processes
Key Components
- Language guidelines
- SEO requirements
- Approval workflow
Priorities
- Compliance across all channels
- Regular updates
Trends
- Integration into content management systems
- AI-powered quality assurance