Schema Structured Data

Definition

Schema structured data are standardized markups that help search engines better understand the content of a website. They refer to structured data in the Schema.org format, which provide semantic information about content to enable enhanced search result features.

Examples of Measures

• FAQPage markup for questions & answers
• Product markup with price information
• Article markup for blog posts

Target Groups

• SEO specialists
• E-commerce websites
• Content portals

Benefits

• Improved display in search results (rich snippets)
• Higher click-through rate
• Better indexing

Key Components

• JSON-LD format
• Relevant Schema.org types
• Technical validation

Priorities

• Correct implementation
• Maintenance during content updates

Trends

• Expanded markup types for AI-driven search
• Automated schema integration