Transparency

Definition

Transparency describes the degree of traceability, openness, and comprehensibility in the use of AI systems as well as in digital marketing processes. This includes disclosing how data is collected, processed, and used, as well as explaining AI-driven decisions.

Examples

• Transparent labeling of AI-generated content
• Disclosure of data sources in reports
• Traceable algorithmic decisions in search engines or advertising networks

Benefits

• Strengthens user trust
• Meets legal requirements (e.g., GDPR, AI Act)
• Enables responsible use of AI in marketing