Half-Year Meeting with ebm-papst: Insights, Strategy & AI Visibility

Successful partnerships are built on communication, joint goals, and the willingness to evolve together.
On October 21, we had the pleasure of welcoming the ebm-papst Online Marketing Team to our headquarters in Mannheim for our half-year meeting — a day full of valuable insights, open discussions, and strategic planning.

Review, Strategy and Future Outlook

Over the course of five hours, we focused on key topics shaping ebm-papst’s digital performance:

• Review of SEA campaigns across multiple channels
• Analysis of organic website performance
• Strategic discussions for optimizations in the current and upcoming business year

These sessions provided clarity, alignment, and a shared direction for the next phase of collaboration.

Highlight: Our AI Visibility Audit

A central highlight of the meeting was the presentation of our new AI Visibility Audit.
This audit evaluates how visible a website is to various Large Language Models (LLMs) — AI systems that increasingly influence how information is accessed and displayed.

The results offered deep insights:

• Identifying existing strengths
• Uncovering areas with potential
• Understanding how ebm-papst can strengthen digital presence in the age of AI

This approach demonstrates how crucial it is for brands to remain visible not only in classic search results, but also within AI-driven ecosystems.

The value of personal connection

Beyond the analytics and strategy sessions, we also enjoyed a shared lunch — an opportunity for conversations outside the agenda.
These personal moments strengthen collaboration, create trust, and often inspire ideas that shape future projects.

Looking ahead

A heartfelt thank-you to the entire ebm-papst team for your openness, trust, and inspiring collaboration.
We look forward to the next steps and many more impactful projects together.