Interactive Product Campaign via WeChat
Campaign
| Industry: | Robotics / Automation |
| Client: | KUKA AG – Product launch of the Quantec series in China |
| Target Audience: | Technically interested B2B users & existing WeChat followers |
| Objective: | Increase awareness and product understanding for the launch |
Concept: Learning Through Play on China’s Leading Digital Platform
To generate attention for the launch of the new KUKA Quantec robot in China, effective Shanghai developed an interactive WeChat campaign. Users collected letters to form the word “QUANTEC” by completing various interactive tasks:
- “Spot the difference” image comparison
- Quiz about the KUKA brand
- Watching a product video
The playful format was designed not only to entertain but also to educate users about the new product and its features.
Results
- High user engagement and interaction
- Improved product understanding through edutainment
- Stronger brand loyalty among existing followers
The entire campaign was executed on WeChat, tailored specifically to the digital behavior of Chinese B2B audiences.