Lead Generation via LinkedIn
Campaign
| Industry: | Mechanical Engineering / Recycling / Plastics |
| Client: | Sesotec GmbH – Manufacturer of Detection and Sorting Technology |
| Objective: | Generate leads from the plastics and recycling industry for a new eBook on circular economy |
| Region: | DACH / global |
Challenge
The recycling industry is a highly specialized market with low search volume and inefficient CPCs in paid search.
For the promotion of its new eBook on circular economy, Sesotec was looking for a cost-effective and high-impact lead generation solution.
Solution: LinkedIn Ads – Targeted & effecient
effective tested various digital channels and made a deliberate decision to focus on LinkedIn, in order to directly reach decision-makers from relevant industries.
The campaign targeted expert groups in plastics processing and recycling.
Using Sponsored InMails and Lead Gen Ads, the eBook was successfully promoted to a highly relevant audience.
Results
- 183 qualified Leads in just one Month
- Cost-per-Lead: only 18 €
- CTR well above LinkedIn benchmark (0,35–0,45 %)
- Lead-Form Completion Rate over 20 %
For comparison: Average CPL on LinkedIn is ~ 120 € – this result was outstanding