3M Meeting in Istanbul - effective's Middle East Teams Exchange on Current and Future Development


effective world    23/07/13




Mehdi, Merih and Mohammed (left to right) – not only 3M’s but also representing the three great cultures of the Middle East: Arabic, Turkish and Persian.


The effective world teams for the Middle East shared a two-day meeting convened in Istanbul, on July 4th and 5th, attended by representatives of the Middle East management teams and technical specialists. Together, the assembled group is responsible for all regional online marketing services, and to ensure that effective world continues to grow and maintain its position as a leading service provider for the global online market.


The objective of this meeting was to bring together global and regional knowledge and best experiences to promote discussions concerning various issues and devise practical solutions. The meeting also offered a comprehensive agenda covering a broad range of technical topics and training workshops on new services and software applications that will be provided to our Middle East customers in the future. This ensures that our teams in Middle East have the opportunity to benefit from effective’s ongoing research and work development that had been completed during the previous year. The meeting also covered the current regional market performances, R&D for today and tomorrow, updates on current challenges, growth profiles and several technical review sessions.


effective world remains committed to help B2B companies from the Middle East region managing and maintaining all of their global online communication and to defend their values by the use of various channels, such as SEO, SEA, catalogues, press, social media, affiliate and e-mail marketing. Our regional teams come from various cultural backgrounds to support our customers at different stages of their business work; the clients reach from national startups to multinational corporations or international organizations.


One of the first, most visible decisions of the meeting is the start of a series of newsletters that will discuss the dynamics of online marketing in Middle East, specify the direction and performance of markets in the region, and create effective solutions to market challenges. These newsletters will be published on a regular basis in Turkish, English and German.


If you are interested in our solutions for the Middle East region, please don't hesitate to get in touch with your contact Mr. Merih Kılıçaslan, telephone +90 212 426 18 27 or by writing an e-mail to You can also leave us your name and your number and we will call you back as soon as possible.