Driving Customer Acquisition and Lead Generation
Campaign
| Industry: | Ventilation Technology |
| Client: | ebm-papst |
| Objective: | Primary Goal: 1.000 Leads Increase lead volume through ongoing campaign optimization |
| Date/Duration: | 2024 (9 Months) |
| Target Market: | Germany |
| Language: | German |
| Channels: | Google Ads (Search & Display, Bing Ads (Search) |
Results
| Leads: | 1,974 conversions, including 540 direct leads (contact requests) The original goal of 1,000 conversions was clearly exceeded |
| CTR: | 503,680 impressions with a CTR of 1.53% |
Campaign Progress & Development
The campaign was highly successful, significantly surpassing its original target.
A large portion of the conversions led to direct contact requests, indicating a high quality of leads.
Spending efficiency was remarkable – particularly compared to previous campaigns.
The display campaign achieved above-average visibility and engagement.
A banner with a playful, humorous creative approach stood out, highlighting the effectiveness of creative formats and offering valuable insights for future campaigns.
Key KPI Improvements
- Nearly double the number of leads, with a high proportion of qualified contacts
- Cost per conversion remained at a highly efficient level
- Cross-channel strategy delivered measurable success and precise targeting
Conclusion
This campaign clearly demonstrates how effective digital measures can be for B2B lead generation. Through focused messaging, efficient budget use, and creative assets, the campaign exceeded expectations. Notably, it delivered strong results across multiple channels – showing high relevance for the target audience and tangible business impact.
A compelling example of powerful, data-driven B2B communication.