Cache

Definition

A cache is a temporary storage area where frequently used data or files are stored to speed up access. In digital marketing, the cache primarily plays a role in websites: content such as images, scripts, or HTML pages is stored locally in the browser or on servers, allowing users to load them more quickly without having to fetch the data from the origin server each time.

Examples

• Browser Cache: Stores images, stylesheets, or scripts so that web pages load faster.
• Server Cache (e.g., CDN, Varnish): Reduces the load on the web server by caching static content.
• App Cache: Speeds up mobile applications by storing frequently needed data locally.

Benefits

• Faster loading times → better user experience
• Positive impact on SEO (Google favors faster sites)
• Lower server load and cost reduction due to fewer direct requests
• Higher conversion potential thanks to reduced bounce rates