CTA - Call-to-Action

Definition

A call-to-action (CTA) is a targeted prompt that motivates users to perform a desired action. It refers to text, graphic, or button elements that actively encourage visitors—for example, to fill out a form or complete a purchase.

Examples of Measures

• “Buy now” buttons
• Newsletter sign-ups
• Download links

Benefits

• Higher interaction rates
• Improved conversion rate
• Clear user guidance

Key Components

• Visual emphasis
• Clear language
• Placement within the visible area

Priorities

• Relevance and clarity
• Testing of different variations
• Mobile optimization

Trends

• Personalized CTAs
• Dynamic adaptation based on user behavior