Information hierarchy

Definition

Information hierarchy refers to the structured arrangement of content according to relevance and importance, enabling users to process information in a logical and intuitive way. It includes the methodical design of content structure—from general overviews to detailed information—so that users can quickly recognize where they are and how content elements relate to each other.

Examples of Measures

• Heading structure (H1, H2, H3)
• Visual emphasis on key content
• “Above-the-fold” placement of central messages
• Progressive disclosure of details

Benefits

• Faster information processing
• Higher user satisfaction
• Improved SEO structure

Key Components

• Content strategy
• Wireframes
• UX design standards

Priorities

• Clear flow from general to specific
• Prioritization of relevant content
• Consistent implementation across all page types

Trends

• Mobile-first information architecture
• Content personalization based on user behavior