Cognitive load

Definition

Cognitive load in digital marketing refers to the mental effort users must invest when processing information and navigating a website. It includes all factors that influence the cognitive demand during interactions with digital content. The goal is to minimize this load in order to enable quick and effortless decision-making.

Examples of Measures

• Consistent content modules
• Clear visual hierarchies
• Reduction of unnecessary options
• Contextual filtering functions

Benefits (through awareness)

• Faster decision-making
• Reduced abandonment rate
• Improved conversion rate

Key Components

• UX design
• Content reduction
• Usability testing

Priorities

• Standardization of page types
• Focus on relevant content
• Avoidance of sensory overload

Trends

• Minimalist design
• AI-driven content personalization