Navigation

Definition

Navigation in digital marketing refers to the entirety of elements and structures that allow users to move within a website or app. It includes the planning, design, and implementation of all pathways through which users can access content. The goal is to provide orientation, ensure accessibility, and enable an efficient user journey.

Examples of Measures

  • Primary and secondary menus
  • Breadcrumbs
  • Footer navigation
  • Contextual links

Benefits

  • Improved user-friendliness
  • Increased discoverability of content
  • Support in conversion optimization

Key Components

  • Navigation structure
  • Menu guidance
  • Interactive navigation elements

Priorities

  • Clarity and simplicity
  • Consistency in implementation
  • Mobile optimization

Trends

  • Sticky navigation
  • Voice navigation
  • Personalized navigation paths