AI Visibility: AI Webinars Present Knowledge. What You Need is to Know How AI Presents You.

All broad advice, with some small truths. It's true, with Gemini being featured before any search results, with ChatGPT becoming a verb and not just a brand name, with Perplexity growing in usage month after month, that customer journeys are starting more and more with AI than with traditional search. 

The Discovery Phase, Now Without Clicks

People are now discovering, exploring and deciding on your brand without ever clicking on your website. Do you know where your brand actually stands in this new world?
In the old world, your customers would ask questions to Google, explore your own website, and formulate their opinions based on what they read and what they research there. Now, in this new age, they rely on AI systems, expecting immediate answers. 
Increasingly common is that your users, those visiting your website, are no longer human beings. Machines, LLMs, AIs are all increasingly crawling, ready to combine your content with their own and serve it up to users. Many presentations miss this. Any brand optimisation done purely for direct humans is missing the rest of the market that relies on the new hot aggregation sources of AI.

Google Gives Up On Traditional Search

On May 20, 2026, DIE ZEIT had this to say:

 "For 25 years, the door to the Internet was the same. A simple box. A few words typed in. That is all changing.
On Tuesday, during their yearly I/O developer conference, Google announced that the search box will start adjusting to the length of the query entered, so that the user can ask more complex questions. Then, Google plans to use artificial intelligence to suggest completions directly within the search bar. Users are then also able to add photos and videos to their search queries and ask exact questions about them. Liz Reid, the executive responsible for Google search, called it "the biggest upgrade to our iconic search box since its debut over 25 years ago" as she presented the functions in front of thousands of viewers at Google's headquarters in Mountain View. Search will become a dialog, with users able to ask follow-up questions based on automatically generated answers (AI Overviews) that Google has been increasingly using to respond to searches since 2024.

Translated from Original German at: DIE ZEIT

Tricks and Tips Don't Replace Accurate Assessments

This means that when building a visible brand today, it is time to stop thinking about rankings and start thinking in terms of answers.

And just as you need to make sure to answer your potential customers' questions, you must also get one answer for yourself: how visible are you, really, within the AI search world?
This needs to come before the fancy tricks that modern day AI Webinars recommend, before the E-E-A-T strategies, before thinking about GEO (Generative Engine Optimisation), before 'Citation Frequency', 'Share of Model', or any other system. Instead you need to know something else. How visible are you already to the markets and users you want to be visible to? Do you know?
A Webinar about AI search aims to target everyone, and can tell you facts, but they can't tell you about your company. You target your customers with precision. We create AI strategies and measurements targeted to you.

aiva Is Your Answer

aiva is our system that provides you with the answers to the questions of AI Visibility, just like you answer questions for your customers. We use it to determine, concretely and accurately, the visibility of your brand and your products in AI systems. It is our system for industrial companies, for each market, for each language, for each topic area. And unlike watching the ten-thousandth seminar of a week for general suggestions, you get a reliable, complete picture of your own position and visibility in AI systems. You get actions to do, which are targeted, personalised and relevant to you and your brand.
aiva allows you to discover just how your competitors are positioned, how they are mentioned, and how they appear in citations. We collect this data, and create actionable points so you are able to outpace them in the new question and answer war.
aiva allows you to see which content and sources AI systems prefer, as well as what sources are already influencing the AI, including possibly unexpected voices in your market. aiva tells you the answer and creates your action plan.

And once you have your tailored measurements, your tailored plan, you can act, and watch as your visibility shoots up.

➡️ Learn more about aiva here
➡️ Download aiva sample analysis (PDF).
➡️ Request your custom analysis here!