Exceptional Results from a Targeted Recruitment Campaign
Campaign
| Industry: | Career and Training Opportunities at ebm-papst: Engineering, Mechatronics, Mechanical Engineering, Electronics, Commercial Departments, Assembly, and more. |
| Client: | ebm-papst |
| Goals: | Primary goal: Traffic Secundary goal:Awareness |
| Date/Duration | 2023 (4 Months) |
| Target Market: | Germany |
| Language: | German |
| Channels: | Google Ads, InApp Ads Kampagne |
Results
| Reach: | Total of 1,817,207 Impressions generated |
| Traffic: | 7,264 Clicks with a CTR of 0.40% |
Campaign Progress & Development
This four-month recruitment campaign combined a target-group-specific strategy with ongoing placement and bid optimization.
By leveraging In-App Ads as the main ad format, the campaign achieved excellent reach and click-through performance on the Google Display Network.
Key KPI Improvements
- Impressions doubled compared to standard display campaigns
- CPC of €0.31 – significantly lower than the industry average for display campaigns
Conclusion
This case study highlights the importance of deep audience understanding in the planning and execution of digital recruitment campaigns.
By aligning both channel selection and messaging style with the specific needs and habits of the target group, the campaign delivered outstanding results compared to traditional recruiting approaches.
An excellent example of how tailored communication drives impact in digital talent acquisition.