aiva - AI Visibility Analysis

Definition

aiva is a SaaS analytics tool developed by effective GmbH that evaluates the visibility, completeness, and consistency of brand and website content within modern AI ecosystems. These ecosystems include platforms such as ChatGPT, Perplexity, Microsoft Copilot, and Google AI Overview.

The tool helps companies measure their presence in AI-generated answers, identify content gaps, and safeguard brand perception in the emerging search paradigm.

Analysis Model

aiva is based on a three-stage evaluation approach:

  1. Individual Question Definition
    • Creation of test questions by market, business unit, and language (approx. 50 questions per language)
    • Mapping of real-world use cases to assess visibility and relevance in AI-generated answers
  2. Visibility Analysis
    • Tracking whether and how the brand is mentioned in AI responses
    • Documenting mentions of competitors or alternative sources (e.g., trade portals, industry media)
  3. Scoring & Market Potential
    • Calculation of a Visibility Score, complemented by metrics such as frequency of mentions and sentiment
    • Derivation of actionable recommendations for content and brand optimization

Core Benefits

  • Adaptation to AI Search Trends
    Traditional SEO alone is no longer sufficient in the era of Generative AI Search. aiva shows how visible a brand is within AI results.
  • Uncovering Content Gaps & Opportunities
    Analysis of whether the brand, competitors, or third-party sources are favored in AI-generated content.
  • B2B-Oriented Design
    Specifically tailored for industrial and B2B markets; questions and KPIs are adapted to complex products and services.

Target Groups

  • Companies seeking to optimize their content for AI-driven search
  • SEO and marketing teams wanting to understand and leverage new search formats
  • B2B brands aiming to strengthen their visibility in AI-driven decision-making processes

Advantages

  • Ensures digital visibility in AI-generated answers
  • Strengthens brand authority in new information channels
  • Enables targeted content optimization based on measurable data
  • Provides future readiness through early adaptation to AI-based search systems