Campaign
| Industry: | Automation |
| Client: | Schunk China |
| Target Group: | Technically interested B2B professionals & existing WeChat followers |
| Objective: | Increase trade show booth traffic |
| Date: | 2017 |
| Target Market: | China |
| Language: | Chinese |
| Channel: | wechat |
Results
| Besucher | Significantly increased booth traffic at the trade fair |
| | Delivered product knowledge in an engaging, gamified format |
| | All participants were automatically registered in Schunk’s CRM –
creating a valuable data foundation for follow-up WeChat marketing activities |
The campaign was implemented entirely via WeChat, fully tailored to the digital habits of Chinese B2B audiences.
