Data you can
rely on
Marketing decisions need a reliable data foundation - not estimates or gaps in the funnel. We design and safeguard your analytics and tracking architecture so that every micro and macro conversion is captured completely and in compliance with GDPR. Automatically monitored, and consistently valid.
Tracking Architecture
Foundation & Data Layer
Everything documented, complete, and reproducible.
- Purpose-Built Event Taxonomy: A structured definition of every micro and macro conversion that matters for your business goals.
- Clean Data Layer: Standardized data handoff between your CMS, tag manager, and target systems.
- Client- & Server-Side Tagging (GTM / sGTM): Independent tagging architectures for stronger data security, first-party control, and load-time performance.
Analytics & Compliance
Platforms & Consent Setup
Platform Setup (GA4, Matomo & CRM)
Whether Google Analytics 4, Matomo, or B2B attribution systems: we set up clean event structures and CRM webhooks. Vendor-neutral advice included.
Consent Mode v2 & Data Privacy
Complete Consent Mode v2 configuration for Google products and marketing platforms - including privacy-compliant modeling for unobserved traffic.
Managed Service
Automated Quality Assurance
With AEGIS, you're not just buying a tool - you gain lasting trust in your numbers. AEGIS runs defined user journeys automatically in a real Chrome browser and checks after every release what actually happens - not what should happen.
The Two Pillars of AEGIS Testing
- Pillar 1 - Tracking, Events & Consent: Real browser testing for GA4, Google Ads, Meta Pixel, LinkedIn Insight, Matomo, Consent Mode v2, GTM/sGTM, and CRM webhooks. Detailed checks of consent triggering, parameter order, and timing.
- Pillar 2 - Technology & Structured Data: Deterministic checks for HTTP status, server-rendered HTML, canonical/noindex regressions, Schema.org validation (JSON-LD), hreflang reciprocity, and sitemap consistency.
Instant Alerts & Reproducible Evidence
AEGIS documents every test run with network logs and screenshots. If an error occurs after an update, you're notified immediately by email - before faulty data eats into your marketing budget.
Service Tiers
AEGIS Service Models
- AEGIS Demo (Free): A free trial run on one URL. We show you which cookies are set before your visitors have consented - with source and timing, discussed in a joint session.
- AEGIS Standard: Six configured runs*, executed daily. Monthly PDF report, regression tracking and immediate email alerts. One-off setup.
- AEGIS Premium (Recommended): 15 runs* daily, staging included. Report weekly or monthly, prepared per language market, with month-on-month comparison and notifications also to appointed third parties.
- AEGIS Custom: More domains, higher frequency, your own check rules and integration with your systems.
*A run is a configured check - one journey, one cookie scan or one site-audit profile.