Skip to main navigation Skip to main content Skip to page footer
Deutsch English Français 中文
Home / Our Values

Our values

Team & Culture

Diversity & Human Empowerment

We are a company specialising in international digital communication. The foundation of our success is our cultural diversity - the many different identities and linguistic backgrounds within our team. We understand audiences, literally - and we understand ourselves as a community. We create a supportive and respectful working environment in which everyone's unique abilities are valued.

  • We champion new and different perspectives, because they reveal ideas, insights and potential.
  • We promote linguistic diversity and continuous development within the team.
  • We foster collaboration and open communication between colleagues from different backgrounds.
  • We encourage getting to know and valuing the culture of every team member.
  • We advise against making decisions over the heads of colleagues.
  • Discriminatory behaviour has no place in our team.

 

Collaboration

Trust, Ethics & Transparency

Trust is essential in both personal and professional relationships. Our clients trust us to deliver results. Trust is built through open communication about expectations, methods, possibilities and limits - this also applies to the use of new tools such as AI, which we handle responsibly and transparently.

  • We rely on clear and timely communication about deadlines, methods and expectations.
  • We promote the active exchange of knowledge, data and information.
  • We encourage asking questions and requesting help and feedback early on.
  • We foster an open and ongoing dialogue on data protection and responsible AI use.
  • We advise against making one-sided decisions without consultation.
  • We advise against taking shortcuts at the expense of long-term goals.

 

Attitude

Positivity

Positivity is part of our professionalism - with clients as much as within the team. It is less about forced optimism than about results: only a constructive communication style is goal-oriented, builds trust and creates new opportunities.

  • We favour proactive approaches to finding solutions and giving feedback.
  • We encourage talking with others - not about them.
  • We encourage active listening and direct, open communication.
  • We encourage sharing good news about professional and personal achievements.
  • We advise against criticising without working towards a solution.
  • We advise against favouring blind optimism over realism.

 

Development

Growth & Learning

We invest in the professional development of our team and promote both skills and industry knowledge. We support attendance at trade fairs, conferences and workshops, fund training programmes, and give newcomers the opportunity to apply theoretical knowledge directly in practice.

  • We encourage both learning by doing and learning by failure.
  • We encourage attending industry events and communicating directly with clients.
  • We promote knowledge transfer through internal seminars, workshops and mentoring.
  • We foster collaboration on equal footing between marketing newcomers and experienced experts.
  • We advise against settling for existing best practices where innovation is needed.
  • We advise against silo thinking or zero-sum mindsets.

 

Society

Engagement

We love our work, but we also make time for passions beyond the working day. We support colleagues in their commitment to social and environmental causes, and make volunteering easier through paid time off.

  • We encourage small initiatives with a big social or environmental impact.
  • We support projects that give something back to the community.
  • We encourage respect and compassion for the personal commitment of others.
  • We encourage thinking globally and acting locally.
  • We advise against spreading unverified information or disinformation.
  • We advise against making room for cynicism and complacency.

 

Results

Value Creation

We unlock new opportunities for our clients through targeted, data-driven communication. Our insights and strategies consistently deliver measurable results and tangible value.

  • We align our strategies with our clients' actual business goals.
  • We measure success by long-term results rather than short-term vanity metrics.
  • We promote the efficient use of resources for maximum communication impact.
  • We advise against implementing measures without a clear benefit or strategic rationale.