Paid Performance & Global Campaigning
We build cross-platform B2B performance campaigns with precise audience targeting and privacy-compliant attribution. From LinkedIn to Google/Microsoft to Asian ecosystems, we put your ad budget where it generates the highest ROI and qualified inbound leads.
Strategy
Channel Architecture by ROI & Audience Intent
LinkedIn-First (B2B Lead Generation)
Precise targeting by role, company size, industry, and intent signals. We favor native lead-gen forms to minimize the conversion barrier directly on the platform and reach decision-makers without wasted spend.
Google & Microsoft Ads (Search & AI Protection)
Search campaigns for brand and non-brand traffic. We protect your brand terms against competitors and account for shifts caused by Google AI Overviews. We use Microsoft Ads deliberately as a B2B insider tip for lower CPLs.
WeChat & LINE (Asia Performance)
Targeted campaigns for key markets in Asia:
- WeChat (China): Managed operationally and culturally on the ground from our Shanghai office.
- LINE (Japan, Taiwan, Thailand): Reaches a large share of the population in Japan - centrally managed from Mannheim.
AI Platforms
Paid advertising formats on AI systems such as ChatGPT and Perplexity don't yet exist at meaningful scale. Since the beginning of September, we have been testing advertising on ChatGPT. As soon as additional AI systems become available, we will also expand our performance marketing services to include these platforms.
Measurability
Attribution & Compliance Governance
- Consent Mode v2: Privacy-compliant tracking architectures, including conversion modeling for unobserved data.
- UTM Governance: Clean, consistent naming conventions for reliable data handoff to your CRM/analytics.
- Agile Budget Allocation: Dynamic reallocation of budget toward the channels with the best performance/CPL.