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Home / Tools / AEGIS · Analytics Event Governance Integrity Suite
Analytics · Event Governance · Integrity Suite

Your tags are broken - You just don’t know it yet

Broken tags mean you can no longer trust your own numbers - and you are no longer putting budget and effort reliably into what actually moves your business. Smart bidding keeps optimising on faulty data without anyone noticing, until the results stop adding up.

AEGIS is the integrity layer for your analytics and conversion tracking. AEGIS checks whether every tracking event fires, whether cookies are set the way they should be, and whether your pages technically deliver what search engines and AI systems expect - daily, across every language version. Every run is fully documented, with network log and screenshot.

Business decisions need data you can trust. AEGIS gives that confidence back. 

Why AEGIS?

The problems AEGIS solves

Tracking

An update breaks a GTM trigger or tags fire before consent. AEGIS reports it the next morning, before it burns ad budget.

Data Flows

A plugin or widget sends data to a service nobody approved. AEGIS reports

Tech Health

A release sets noindex, a script is swapped, a certificate expires. AEGIS shows what has changed since the last run.

Language Coverage

Hundreds of pages in many languages, translated automatically. AEGIS checks language, hreflang and mandatory pages per market. 

Methodology

How AEGIS works

Real browser. Real events. Real evidence.

AEGIS runs defined user journeys in a real Chrome browser and validates the resulting network traffic, events and cookie logs. AEGIS does not check what should happen - it checks what actually happened.

Step 1

Define the runs

Together we decide what gets checked: your visitors' journeys, the cookie scenarios, the sections of the site. Each of these configured checks is one run.

Step 2

Execute automatically

Your runs are executed daily, and on demand before a release.

Step 3

Check against reality

AEGIS walks through every step and validates at each click: cookies, CRM hooks, GA4, Google Ads, Meta, Matomo and more - all verified in the browser, not read from backend settings. AEGIS goes to the source of truth.

Step 4

Report & alert

You receive your PDF report at the agreed interval: Standard monthly, Premium weekly or monthly, prepared per language market. If something breaks, you are notified by email immediately. Every run stays archived and reproducible; Premium adds the comparison with the previous month.

What AEGIS checks

Four pillars, one report

Pillar 1

Tracking & Events

(validated in a real browser)

  • GA4
  • Google Ads
  • Meta Pixel
  • LinkedIn Insight
  • Matomo
  • Consent Mode v2
  • GTM / server-side GTM
  • CRM-Webhooks - Events, Parameters, Order and Timing
  • Plus any other pixel, tag or webhook endpoint you define.

Pillar 2

Third parties & data flows,

(in a real browser, with evidence)

  • Service inventory
  • Vendor & country
  • Consent state
  • Change detection
  • Script inventory
  • Cookies per service
  • Embedded content
  • AI widgets & chatbots

Pillar 3

Technical foundation

(rule based, no AI Tokens)

  • HTTP status & render
  • Structured Data
  • Index control
  • Sitemap consistency
  • Script integrity
  • Libraries
  • Security headers
  • TLS & mixed content

Pillar 4

Every language version,

(rule based, no AI Tokens)

  • Language per URL
  • Mixed language
  • hreflang
  • Language switcher
  • Legal notice
  • Privacy policy
  • Consent-Banner
  • Coverage