Four Relaunches, One Constant
effective has managed the Sesotec GmbH website since 2006 - across four relaunches and three CMS generations. The most recent switch to TYPO3 dissolved the country-domain structure that had grown over the years and equipped the editorial team with AI-assisted translation directly in the backend.
Interactive Product Campaign via WeChat
To give the market launch of the new KUKA Quantec robot in China an attention-grabbing send-off, effective Shanghai developed an interactive WeChat campaign. Users collected letters spelling out "QUANTEC" by clicking through a series of tasks.
Recruitment Campaign for Apprenticeships
By adapting both the communication channel and the type of messaging to the target audience, the campaign achieved outstanding results compared to other recruitment campaigns using standard channels.
The Hub No AI Could See
How an industry hub with zero citation trail became a source that AI systems cite: measured with aiva, built with aiga, and signed off by the client's own engineers and product managers.
Three Markets, One Steering
A measurement technology manufacturer with three language markets hands campaigns, content, tracking and reporting to a single dedicated project lead. The result: more than double the visits, and year after year more - and above all more qualified - inquiries.
Performance Campaign: New Customers & Leads
Through targeted communication, efficient budget allocation, and creative advertising materials, the campaign significantly exceeded its target. Particularly noteworthy was the strong performance across multiple channels, delivering high relevance among the target audience and measurable business results.