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2026

Three Markets, One Steering

A measurement technology manufacturer with three language markets hands campaigns, content, tracking and reporting to a single dedicated project lead. The result: more than double the visits, and year after year more - and above all more qualified - inquiries.

What the customer says

“We didn't want a service provider who just processes orders, but one who thinks along with us and brings us topics before we even ask. That's exactly what effective GmbH delivers for us - efficient, forward-thinking, and across all our markets. Since the website project in 2023, a perfectly attuned team has grown here.”

Leonie Bunse
Chief Operating Officer (COO)
REMBE® Kersting GmbH · Measuring. Weighing. Sampling.

Balkendiagramm: Echte Anfragen von REMBE® Kersting GmbH im Jahresvergleich Januar bis Juli (44 in 2024, 54 in 2025, 59 in 2026) sowie monatlicher Verlauf 2026 mit steigendem Dreimonatsschnitt, stärkster Monat Juli mit 14 Anfragen
Faktenkasten REMBE® Kersting GmbH: 2,4-fache Besuche gegenüber Vorjahreszeitraum, 59 echte Anfragen Januar bis Juli 2026, 3 betreute Märkte (DACH, Spanien, Frankreich); Angaben zu Unternehmen, Zusammenarbeit seit September 2023, Leistungen und eingesetztem Tracking-Stack

Campaign

Industry: Measurement technology / bulk solids industry
Client: REMBE® Kersting GmbH - manufacturer of sampling, weighing and measurement technology for bulk solids
Scope: Steering campaigns, content, tracking and reporting for three language markets from a single source
Region:DACH, Spain, France

Four Service Providers, No Shared Accountability

Buying search engine advertising, editorial, analytics and reporting separately means four invoices and no shared accountability for the result. Building an in-house marketing department for three markets was not a viable option for REMBE® Kersting, given the fluctuating workload across disciplines.

One Steering Instance for All Markets

Since September 2023 - and at today's retainer scope since November 2025 - effective has managed campaigns, content, tracking and reporting for DACH, Spain and France from a single source. A dedicated project lead is responsible for all three markets, shifts budget to wherever the numbers justify it, and measures success by lead quality rather than sheer lead volume.

Results

  • Visits 2.4x higher than the same period last year (12,190 to 29,814)
  • 59 genuine inquiries from January to July 2026
  • 83% of form submissions are genuine inquiries
  • Strongest single month: July 2026 with 14 inquiries

For comparison:
The rolling three-month average of inquiries grew from 6.0 to 9.0 over the course of 2026 - so demand is accelerating on top of the year-over-year growth.

 

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