SEO & technical search strategy
We build SEO strategies grounded in data, technical analysis, and measurable experiments. We treat search performance as a complete system: from technical hygiene through international markets to rankings, visibility, and conversions.
Methodology
Building Blocks for Technical SEO
1. Technical Audits & Hygiene
A complete infrastructure analysis: crawl depth, render budget, indexing obstacles, Core Web Vitals, canonical strategies, server logs, and structured data (Schema.org).
2. Data-Driven A/B Testing
We test hypotheses instead of guessing. Systematic A/B tests for metadata, internal linking, information architecture, and content clusters - with clear before/after measurement.
3. International SEO & Localization
Scalable hreflang architectures and purposeful localization. Market analysis and keyword research, aligned with regional search behavior across global markets.
China Focus
The Baidu Ecosystem & Organic Visibility in China
Baidu differs fundamentally from Google. Classic SEO measures from Western search engines often don't produce comparable results on Baidu: the SERPs are frequently dominated by paid ads and content from Baidu's own ecosystem.
Organic visibility in China therefore comes not from technical website optimization alone, but above all from targeted presence on relevant Baidu platforms such as Baidu Baike, Baidu Wenku, Baijiahao, Kankan Video, and other Chinese content portals. We focus on the channels that actually generate reach in China:
- Visibility analysis within the Baidu ecosystem
- Content strategies for Baijiahao, Baidu Wenku, and other platforms
- Chinese keyword and search-intent analysis
- Localization of content for Chinese audiences
- Support with hosting, infrastructure, and compliance topics
- Optimization of user experience and load times for visitors in China
- Integration of relevant Chinese platforms and ecosystems
- Strategic advice for organic reach beyond classic SEO approaches