Skip to main navigation Skip to main content Skip to page footer
Deutsch English Français 中文
Home / Case Studies / Case studies detail page
2026

Interactive Product Campaign via WeChat

To give the market launch of the new KUKA Quantec robot in China an attention-grabbing send-off, effective Shanghai developed an interactive WeChat campaign. Users collected letters spelling out "QUANTEC" by clicking through a series of tasks.

Campaign

Industry: Robotics / automation
Client: KUKA AG - product launch of the Quantec series in China
Target audience: Technically interested B2B audience & existing WeChat followers
Objective:Increase attention & product understanding around the launch

Concept: 
Playful Learning on China's Most Important Channel

To give the market launch of the new KUKA Quantec robot in China an attention-grabbing send-off, effective Shanghai developed an interactive WeChat campaign. Users collected letters spelling out "QUANTEC" by clicking through a series of tasks:

  • "Spot the difference" image comparison
  • Quiz about the KUKA brand
  • Watching a product video

The playful format was designed not only to entertain, but also to convey knowledge about the new product.

Results

  • High user activity and engagement
  • Improved product understanding through edutainment
  • Stronger brand engagement among existing contacts

The campaign was implemented entirely on WeChat - tailored to the usage habits of Chinese business customers.

 

Want to engage your audience in China just as effectively?
Get in touch